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Always tie things back to funĪs with any new channel or strategy, there is an underlying focus on ROI.
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For Petrick, it’s a natural fit: “We recognize that Web3 is all about community and that’s exactly what we’re hoping to do - create, foster and engage with communities,” he explained. Gamers venture into worlds like Roblox because these spaces allow for moments of authentic interaction and PUMA is using its Web3 strategy (and Roblox specifically) to support its own community-building initiatives. Here is what PUMA’s Roblox experience can teach others about creating memorable environments in the metaverse: Root your strategy in community Adam Petrick, PUMA’s Chief Brand Officer, revealed in an interview with Retail TouchPoints that “PUMA and the Land of Games” is the first of many initiatives for the brand, the ultimate goal of which is to inspire both ambition and creativity, both core elements of the brand. It’s no surprise then that companies like PUMA are using these platforms to build new worlds and experiences to test, learn and improve as the still-abstract Web3 landscape continues to take shape.
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Up to 44% of consumers also agree that “engaging with friends in the metaverse is an authentic way of interacting.” PUMA is leaning into all three with a new sports-based experience on Roblox called “PUMA and the Land of Games.” Developed in partnership with Wonder Works studio, the experience allows gamers to become athletes, connecting and competing in activities such as weight-lifting, track running and three mini games: Endless Runner, Football Rush and Dodgeball Showdown.Ĭonsumers, especially younger ones, look at the metaverse as not just a viable but meaningful way to interact with their peers: 46% of consumers agree that “the metaverse can provide a forum to interact with friends in a way that is as meaningful as in person,” according to a recent survey from KPMG. That’s why, as brands and retailers start to mold their environments on platforms like Roblox, experts encourage them to focus on immersive storytelling, gamification and digital-physical integration to drive engagement. When it comes to world building in the metaverse, the creative opportunities are essentially limitless.